Farmer Focus Brand Chicken from Shenandoah Valley Organic (SVO)

You may have noticed that the meat case at Friendly City Food Co-op looks a little different than it did a few weeks ago. For those of you who have bought and loved Red Wheelbarrow brand chicken, this may have been a bit of a shock. However, there is no need for alarm, as the chicken you loved is not missing, it has just changed its outfit.

Now, before we get too far ahead of ourselves, it might be helpful for you to know a little more about the story of SVO:

SVO cares about their farmers, their chickens, and their employees, which makes them a much different kind of chicken company.

Now that you are more acquainted with Shenandoah Valley Organic, we would like to introduce you to its newest brand of locally-raised, free-range, Certified Humane, Organic chicken: Farmer Focus. This is the same delicious and ethically-raised chicken you are familiar with, but with a new feature that allows you to  see pictures of and learn about the EXACT farm your chicken came from! All you need is your smart phone and the FARM ID printed on each package you buy! Visit and enter FARM ID: REDB to take it for a test drive.

Pick up a package of Farmer Focus chicken tenders, boneless skinless breasts, or a whole young chicken today, and taste the difference!