Friendly City Food Co-op

Owner Appreciation Days
2025-05-08 08:00 - 2025-05-10 20:00 (America/New_York) | Friendly City Food Co-op, 150 E Wolfe St, Harrisonburg, Virginia, 22802
Join us for Owner Appreciation Days!
Owner Appreciation Days are happening May 8, 9, and 10! Co-op Owners, stop by on Thursday, Friday, or Saturday to enjoy 10% off one entire shopping trip. Simply let your cashier know you’d like to apply your Owner Appreciation discount—it’s our way of saying thank you for your continued support.
These three days are the perfect opportunity to stock up on essentials, find thoughtful gifts for Mother’s Day, graduations, and other spring celebrations. Whether you’re looking for delicious treats, unique treasures, or pantry staples, you’re sure to find something special.
During Owner Appreciation Days, we’ll also have exciting giveaways, freebies for owners, and local vendors offering samples throughout the store. Be sure to check our website for the full sampling schedule!
Happy Shopping!

The Long Acre Syrup Sampling
2025-05-08 10:00 - 12:00
Celebrate Local Flavor During Owner Appreciation Days with The Long Acre!
Join us on Thursday, May 8th, from 10:00 AM to 12:00 PM, for a delightful tasting experience featuring The Long Acre. Known for their dedication to handcrafted goodness, they’ll be showcasing their syrups—a versatile, delicious addition to your kitchen.
Whether you’re looking to add a flavorful boost to drinks, desserts, or recipes, these syrups are sure to impress. Don’t miss this opportunity to meet the faces behind The Long Acre and explore their passion for sustainable and local farming.
Stop by, sample their offerings, and take home a bottle or two—you might just discover your new favorite ingredient!

Red Root & Co Sampling
2025-05-09 12:30 - 14:30
Discover Delicious Creations During Owner Appreciation Days with Red Root & Co!
Join us on Friday, May 9th, from 12:30 PM to 2:30 PM, for a flavorful tasting with Red Root & Co. Known for their creative, handcrafted products, Red Root & Co. combines tradition with innovation to bring unique flavors and wellness-focused offerings to your table.
From bold syrups to tangy shrubs, their diverse creations offer something for everyone. Stop by to sample a variety of their products and meet the passionate maker behind this local favorite.
Don’t miss the chance to explore their vibrant, flavorful world—you may just find your next pantry staple!

Penny's Imperfect Pizza Sampling
2025-05-09 15:00 - 17:00
Savor Local Flavor During Owner Appreciation Days with Penny’s Imperfect Pizza!
Join us on Friday, May 9th, from 3:00 PM to 5:00 PM, for a mouthwatering experience with Penny’s Imperfect Pizza. Made with love and a commitment to fresh, local ingredients, these pizzas are anything but ordinary—they’re a celebration of flavor, creativity, and sustainability.
Stop by to meet the team from Olive Branch Gardens, the local farm behind Penny’s Imperfect Pizza, and sample their delicious offerings. Whether you’re a pizza enthusiast or just love supporting local businesses, this is a stop you won’t want to miss!
Discover the story behind these unique creations and take home a little taste of local goodness!

Alewerks Beer Sampling
2025-05-09 16:00 - 18:00
Join us for Owner Appreciation Days and discover a local favorite!
Stop by on Friday, May 9th, from 4:00 PM to 6:00 PM, to sample exceptional craft beers from Alewerks Brewing Company. Founded in 2006 in Williamsburg, Virginia, Alewerks has been dedicated to brewing a diverse range of high-quality beers, from classic styles to innovative new recipes. Their commitment to craftsmanship and flavor has made them a beloved staple in the local community.
Come learn about their brewing process, and take home some of their standout beers—you might just find your new favorite brew!

DIY Bike Maintenance Class
2025-05-10 12:00 - 13:30
Join us for a hands-on DIY Bike Maintenance class in partnership with the Shenandoah Valley Bicycle Coalition!
Bring your bike on Saturday, May 10 from 12:30 PM – 1:00PM and learn essential maintenance skills from two local bike mechanics. Connect with fellow cyclists, enjoy free snacks, and get your bike ready for more rides.
Plus, from May 4-10, round up at the register to support SVBC during Bike Month.
This is a FREE event—sign up in-store or with the form below:

Class Signup

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Choose A Class*Co-op Owners will receive a $5 discount towards any of the prices listed below.

Fuel Your Day: Make & Take Overnight Oats

Grocery Democracy: Rise of the Citizen Consumer Presentation & Q&A
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Grandpa Foods Barbeque Sampling
2025-05-10 15:00 - 17:00
Join us for Owner Appreciation Days and discover a local favorite!
Stop by on Saturday, May 10th, from 3:00 PM to 5:00 PM, to sample barbecue sauce made with apple butter from Grandpa Foods. This unique, handcrafted sauce was created with love and has a story as rich as its flavor. Perfect for adding a sweet and tangy twist to your meals, it’s a must-try!
Come meet this local business and take home a bottle—you might just find your new go-to barbecue sauce!

HOP WTR x Yeti Cooler Giveaway
2025-05-22 08:00 - 2025-06-03 20:00
Co-op Owners, Enter to Win!
We’re giving away a Yeti Tundra Cooler, and Co-op Owners have the chance to take it home!
From May 21 to June 3, every case of HOP WTR you purchase earns you an entry into the giveaway—no limits, no extra steps. Just stock up and you’re in.
Here’s How to Enter:
-Be a Co-op Owner
-Buy cases of HOP WTR during the giveaway
No limit to the number of entries. Winner will be randomly selected on June 3rd. All Friendly City Food Co-op Owners are eligible to enter.
Not an Owner yet? Learn more and sign up here.

White Women, Get Ready Book Talk
2025-05-25 13:00 - 14:30
Join us on Sunday, May 25 from 1:00 PM to 2:30 PM for an insightful and engaging Book Talk with local author Amanda K Gross!
Meet Amanda as she discusses her powerful book, White Women, Get Ready: How Healing Post-Traumatic Mistress Syndrome Leads to Anti-Racist Change. This event will feature an author reading, an interactive activity, free refreshments, and a book signing. Copies of the book will be available for purchase during the event.
About the Book
Inspired by Dr. Joy DeGruy‘s work on Post Traumatic Slave Syndrome — and used with her blessing — White Women, Get Ready explores how white women have been groomed to uphold systems of oppression, the harmful multigenerational impact of these systems, and how we can leverage our unique positioning to challenge and dismantle them. This book is a collaborative effort that emerged from Black-led, multiracial, and multicultural spaces calling for white people, particularly white women, to organize and take action.
About Amanda
Amanda K Gross is an intersectional anti-racist organizer, mixed media artist, and author. She integrates creative, embodied practices throughout her organizing work and is a certified yoga instructor at the 200-hour RYT level through YogaRoots On Location’s Anti-Racist Raja Yoga School. Amanda’s academic research investigates how arts and culture can support long-term anti-racism and decolonization efforts among white settlers. She brings her passion for weaving people, ideas, and threads into every aspect of her work.
Event Details
Date: Sunday, May 25th
Time: 1:oo – 2:30 PM
Location: Co-op Café
Cost: This event is FREE, but please RSVP with the form below.
Don’t miss this opportunity to learn, engage, and take actionable steps toward anti-racist change. We look forward to seeing you there!

Class Signup

"*" indicates required fields

URLThis field is for validation purposes and should be left unchanged.Name*

First

Last

Phone*Email*

Choose A Class*Co-op Owners will receive a $5 discount towards any of the prices listed below.

Fuel Your Day: Make & Take Overnight Oats

Grocery Democracy: Rise of the Citizen Consumer Presentation & Q&A
How Many Tickets/Entries?*Please enter a number less than or equal to 10.Are You A Co-op Owner?*

Yes

No
Total

Round Up for Change - Friendly City Safe Space
2025-06-01 08:00 - 2025-06-07 20:00
Round Up for The Friendly City Safe Space and Make a Meaningful Impact!
From June 1 – 7, you can Round Up your total at the register to the nearest dollar—or donate more—to support The Friendly City Safe Space!
This nonprofit creates a community for LGBTQ+ people and aspiring allies of all ages, racial and ethnic identities in Harrisonburg and surrounding counties. They empower individuals with the resources, education, and support needed to thrive as equal, healthy, and essential members of our society.
At Friendly City Food Co-op, Round Up for Change is one way we support organizations making a real impact in our community.
Your small change adds up—thank you for being part of the difference!

Co-op's 14th Birthday
2025-06-06 11:00 - 19:00
It’s Our Birthday, and You’re Invited to the Party!
This Friday, we’re turning 14, and it’s time to celebrate!
Starting at 11 AM, stop by for sweet treats (while supplies last) and exciting in-store giveaways—it’s our birthday, but you get the goodies! Then, from 4 PM to 7 PM, the party keeps rolling with local vendors offering delicious samples and showcasing their amazing products.
Thank you for 14 incredible years of support, love, and community. You’ve helped us grow while staying true to our local roots, and we can’t wait to celebrate with you!

Blue Mountain Brewery Sampling
2025-06-06 16:00 - 18:00
Celebrate First Friday and the co-op’s 14th Birthday with Local Art, Great Beer, and Tasty Snacks!
This June, the co-op is turning 14, and we’re celebrating in style! Join us on Friday, June 6th, from 4:00 PM to 6:00 PM, for a special First Friday event. Enjoy an evening filled with beautiful local artwork from our very own Hot Bar Chef, Jeff Minnich, delicious snacks from the store, and a tasting of exceptional craft beers from Blue Mountain Brewery.
Founded in 2007 in Afton, Virginia, Blue Mountain Brewery is known for its dedication to quality and innovation, offering a variety of brews inspired by the flavors of the Blue Ridge Mountains.
Let’s toast to 14 incredible years of community, creativity, and connection at the co-op. Don’t miss this chance to celebrate with us—you might just discover your new favorite beer or snack while you’re here!

First Friday - "How to Properly Use" Attention Surplus Disorder by Jeff Minnich
2025-06-06 17:00 - 19:00
Come Out for First Friday!
Join us on Friday, June 6th, from 5:00 PM to 7:00 PM, as we unveil “How to Properly Use” Attention Surplus Disorder, an art exhibition by Jeffery Minnich.
Stop by the café on Friday evening to meet the artist, see their artwork, and enjoy light refreshments from the store!

Penny's Imperfect Pizza Sampling
2025-06-06 17:00 - 19:00
Kick Off First Friday with Local Art, Delicious Pizza, and a Birthday Bash!
The Co-op’s turning 14 this June, and you’re invited to the celebration! Join us on Friday, June 6th, from 5:00 PM to 7:00 PM, for a First Friday event like no other. Explore stunning local artwork from our talented Hot Bar Chef, Jeff Minnich, savor delicious snacks, and enjoy an exclusive tasting of Penny’s Imperfect Pizza, a beloved local favorite.
Based in Virginia and dedicated to using fresh, quality ingredients, Penny’s Imperfect Pizza serves up handmade, flavorful pizzas that highlight the best of local ingredients. This is your chance to experience their irresistible creations while celebrating everything that makes our co-op and community special.

Fox and the Fern Skincare Sampling
2025-06-06 17:00 - 19:00
Celebrate 14 Years of Local Love with Skincare, Art and Community!
This Friday, join us for First Friday and our 14th birthday celebration! From 5:00 PM to 7:00 PM, meet Fox and the Fern, a local skincare brand known for their nourishing products made with beef tallow and beautifully crafted beeswax candles. Discover the incredible benefits of beef tallow for your skin, from deep hydration to soothing properties, and explore their all-natural candles that bring a warm, cozy glow to any space.
While you’re here, enjoy stunning local art, delicious snacks, and an evening of fun as we celebrate 14 years of community and connection.
Don’t miss this chance to find your new favorite product and support talented local makers!

Whimsy Wine Release Tasting Event
2025-06-27 16:00 - 18:00
Sip Into Summer with a New Wine Collection!
Get ready for something exciting—Sage Bird Ciderworks is bringing their brand-new wine collection, Whimsy, to our store! Join us on Friday, June 27th, from 4:00 PM to 6:00 PM, for an exclusive tasting event featuring their first handcrafted wines.
Discover three unique blends:
Vidal Blanc – A dry white wine bursting with flavors of peach, watermelon rind, and big personality.
Love Song – A slightly sweet, slightly sparkling Vidal Blanc that’s perfect for every occasion.
Pizza Party – A dry, sparkling red piquette that’s as fun as it sounds!
Explore these delightful wines and learn about Sage Bird Ciderworks exciting new venture into handcrafted wines. Whether you’re a wine enthusiast or just curious, this event is the perfect opportunity to celebrate local craft and good times. See you there!

First Friday - Critters, Hooves, Horns & Feathers by AJ Morey
2025-07-03 17:00 - 19:00
Come Out for First Friday!
Join us on Thursday, July 3rd from 5:00 PM to 7:00 PM, as we are thrilled to showcase Critters, Hooves, Horns & Feathers, a stunning photography exhibition by AJ Morey. All sales proceeds from the show will be donated to the local non-profit, Our Community Place.
AJ Morey is a late-life photographer and horsewoman whose work captures the authentic, unposed beauty of animals and the bonds they share with humans. AJ’s journey into photography began with documenting equine therapies and has evolved into an exploration of accidental creativity—finding stories in spontaneous moments. Her photographs invite viewers to see the world with fresh eyes, discovering the extraordinary in the everyday.
Stop by the café on Thursday evening to meet the artist, see their artwork, and enjoy light refreshments from the store!

Round Up for Change - Bridge of Hope
2025-07-06 08:00 - 2025-07-12 20:00
Round Up for Bridge of Hope Harrisonburg-Rockingham and Make a Meaningful Impact!
From July 6 – 12, you can Round Up your total at the register to the nearest dollar—or donate more—to support Bridge of Hope Harrisonburg-Rockingham!
This nonprofit supports single-parent families with dependent children who are facing homelessness. Bridge of Hope prioritizes finding safe, affordable housing for these families while engaging them in a comprehensive, personalized 18-month program that equips them for long-term stability and resilience.
Your small change adds up—thank you for being part of the difference!

Potter's Craft Cider Sampling
2025-08-01 16:00 - 18:00
Stop by for a Potter’s Craft Cider Tasting!
Join us on Friday, August 1st, from 4:00 PM to 6:00 PM during our August First Friday event for a special cider sampling experience with Potter’s Craft Cider.
Crafted from locally sourced apples and driven by a passion for community, Potter’s delivers exceptional quality with every bottle. Expect a delightful mix of tradition and creativity, offering flavors as fresh and funky as they are unforgettable.
Sip, savor, and celebrate the best of local craftsmanship—you might even discover your next favorite cider to take home!

First Friday - Rachel Naomi Designs by Rachel Bryan
2025-08-01 17:00 - 19:00
Come Out for First Friday!
Join us on Friday, August 1st from 5:00 PM to 7:00 PM, for the art opening of Rachel Naomi Designs, a captivating pen-and-ink exhibition by local artist Rachel Bryan.
Rachel uses a technique called stippling to bring her intricate drawings to life—one dot at a time. Her exhibit features two collections: commissioned works that capture meaningful memories and life moments, and a selection of nature-inspired prints drawn from the beauty of the Shenandoah Valley. Each piece reflects her love of detail, creative exploration, and the joy of preserving a story through art.
Stop by the café on Friday evening to meet Rachel, view her artwork, and enjoy light refreshments from the store!

Round Up for Change - Community Counseling Center
2025-08-03 08:00 - 2025-08-09 20:00
Round Up for Community Counseling Center and Make a Meaningful Impact!
From August 3 – 9, you can Round Up your total at the register to the nearest dollar—or donate more—to support Community Counseling Center!
This nonprofit is dedicated to meeting the mental health needs of the community by providing high-quality counseling and other services. For those without health insurance, CCC offers counseling on a generous, sliding-scale fee, ensuring that no one who needs mental healthcare is turned away.
At Friendly City Food Co-op, Round Up for Change is one way we support organizations making a real impact in our community.
Your small change adds up—thank you for being part of the difference!

Food Co-op 101 Class
2025-08-10 13:00 - 14:15
Ever wondered what makes a food co-op different? Join us for Food Co-op 101, a free class where you’ll learn about our co-op, how cooperatives work, and what it means to be part of a community-owned grocery store. Our Marketing & Events Manager, Mackenzie Jenkins, will guide you through the store, sharing insights into our products, values, and mission.
After the tour, stick around to enjoy snacks from the co-op and connect with others who share a passion for good food and local community! Whether you’re a longtime shopper, a new Owner, or just curious about co-ops, this class is a great way to learn and get involved.
This class is free, but please sign up below to help us plan the right amount of food!
Event Details:
Date & Time: August 10, 1:00 – 2:15 PM
Location: Friendly City Food Co-op
Cost: FREE!

Class Signup

"*" indicates required fields

X/TwitterThis field is for validation purposes and should be left unchanged.Name*

First

Last

Phone*Email*

Choose A Class*Co-op Owners will receive a $5 discount towards any of the prices listed below.

Fuel Your Day: Make & Take Overnight Oats

Grocery Democracy: Rise of the Citizen Consumer Presentation & Q&A
How Many Tickets/Entries?*Please enter a number less than or equal to 10.Are You A Co-op Owner?*

Yes

No
Total

Owner Appreciation Days
2025-08-14 08:00 - 2025-08-16 20:00
Join us for Owner Appreciation Days!
Owner Appreciation Days are happening August 14, 15, and 16! Co-op Owners, stop by on Thursday, Friday, or Saturday to enjoy 10% off one entire shopping trip. Simply let your cashier know you’d like to apply your Owner Appreciation discount—it’s our way of saying thank you for your continued support.
These three days are a great time to stock up on back-to-school snacks, lunchbox essentials, and easy weeknight meals. Whether you’re getting ready for the new school year or soaking up the last days of summer, we’ve got you covered with fresh, local, and wholesome options.
During Owner Appreciation Days, we’ll also have exciting giveaways, freebies for owners, and local vendors offering samples throughout the store. Be sure to check our website for the full sampling schedule!
Happy Shopping!

Happ Coffee Roasters Coffee Sampling
2025-08-14 10:00 - 12:00
Wake Up to Local Flavor with Happ Coffee Roasters During Owner Appreciation Days!
Join us on Thursday, August 14th, from 10:00 AM to 12:00 PM for a special coffee tasting with Happ Coffee Roasters, a local roastery dedicated to bringing you exceptional, ethically sourced coffee.
Happ Coffee Roasters carefully selects high-quality beans from around the world and roasts them in small batches to highlight their unique flavors. From bright and fruity to rich and bold, each cup is crafted to inspire joy—because great coffee should make you happy.
Stop by to sample their brews, learn more about their roasting process, and meet the passionate coffee lovers behind the brand.
Start your day with Happ Coffee and celebrate local flavor during Owner Appreciation Days!

Blue Ridge Bucha Sampling
2025-08-14 12:30 - 14:30
Sip & Savor with Blue Ridge Bucha During Owner Appreciation Days!
Stop by on Thursday, August 14th, from 12:30 PM to 2:30 PM for a refreshing kombucha tasting with Blue Ridge Bucha.
This locally brewed kombucha is handcrafted in small batches using Blue Ridge Mountain water and organic ingredients. With its crisp, naturally fizzy flavor and just the right balance of tang and sweetness, Blue Ridge Bucha is a delicious way to hydrate and recharge.
Whether you’re already a fan or trying it for the first time, come discover your new favorite flavor and support a local business committed to sustainability.
Don’t miss this chance to celebrate local taste and enjoy exclusive savings during Owner Appreciation Days!

Boso Kitchen's Gourmet Nuts Sampling
2025-08-15 12:30 - 14:30
Join Us During Owner Appreciation Days for a sampling with Boso Kitchen!
Join us on Friday, August 15th, from 12:30 PM to 2:30 PM for a special tasting with Boso Kitchen, featuring their delicious line of gourmet nuts.
Crafted in small batches and packed with bold, crave-worthy flavor, Boso Kitchen’s nuts are the perfect blend of sweet, savory, and crunchy. Whether you’re looking for a satisfying snack or a standout addition to your next charcuterie board, these local treats are sure to impress.
Celebrate local flavor and stock up on your favorites during Owner Appreciation Days!

Friendly Neighbor Garden Shishito Peppers Sampling
2025-08-15 12:30 - 14:30
Taste the Season with Friendly Neighbor Garden During Owner Appreciation Days!
Join us on Friday, August 15th, from 12:30 PM to 2:30 PM for a fresh, flavorful tasting with Friendly Neighbor Garden, a local grower dedicated to nourishing the community with vibrant, sustainably grown produce.
This special sampling will feature their delicious shishito peppers—mild, slightly sweet, and perfect for snacking or adding a burst of flavor to your favorite dishes. Whether you’ve tried them before or are tasting them for the first time, you’ll see why they’ve become a farmers market favorite.
Celebrate the taste of summer and support local during Owner Appreciation Days!

The Farm at Red Hill Dip Sampling
2025-08-15 15:00 - 17:00
Dip into Delicious with The Farm at Red Hill During Owner Appreciation Days!
Join us on Friday, August 15th, from 3:00 PM to 5:00 PM for a tasting with The Farm at Red Hill, known for their fresh, flavorful, and locally made dips.
From vibrant salsas and creamy hummus to zesty queso and classic dill dips, their small-batch creations are packed with farm-fresh ingredients and bold taste. Whether you’re hosting, snacking, or just love a good dip, this is the perfect chance to find your new favorite.
Celebrate local flavor and Owner Appreciation Days—one dip at a time!

Pure Shenandoah CBD Sampling
2025-08-15 15:00 - 17:00
Meet Pure Shenandoah During Owner Appreciation Days!
Join us on Friday, August 15th, from 3:00 PM to 5:00 PM for a special in-store event with Pure Shenandoah, a local company bringing hemp-based wellness to the heart of the Shenandoah Valley.
Founded by a team of brothers and veterans, Pure Shenandoah offers thoughtfully crafted products made with locally grown hemp and a passion for natural wellness. Stop by to learn more about their mission, ask questions, and sample select offerings from their line of CBD and hemp-infused goods.
Whether you’re curious about CBD or already a fan, this is a great chance to connect with a local business that’s making a difference—one plant at a time.
Support local and explore new wellness favorites during Owner Appreciation Days!

Keya's Snacks Chip Sampling
2025-08-16 10:00 - 12:00
Snack Local with Keya’s Snacks During Owner Appreciation Days!
Join us on Saturday, August 16th, for not one, but two tasty sampling sessions with Keya’s Snacks — from 10:00 AM to 12:00 PM and again from 3:00 PM to 5:00 PM.
Known for their bold, Indian-inspired flavors and crunchy, wholesome ingredients, Keya’s Snacks are plant-based, packed with protein, and full of satisfying spice. Whether you’re looking for your next go-to snack or something new to spice up your pantry, stop by and give them a try!
Come snack, chat, and support a local maker during Owner Appreciation Days!
