Penny's Imperfect Pizza Sampling
2025-06-06 17:00 - 19:00 (America/New_York) | Friendly City Food Co-op, 150 E Wolfe St, Harrisonburg, Virginia, 22802
Kick Off First Friday with Local Art, Delicious Pizza, and a Birthday Bash!
The Co-op’s turning 14 this June, and you’re invited to the celebration! Join us on Friday, June 6th, from 5:00 PM to 7:00 PM, for a First Friday event like no other. Explore stunning local artwork from our talented Hot Bar Chef, Jeff Minnich, savor delicious snacks, and enjoy an exclusive tasting of Penny’s Imperfect Pizza, a beloved local favorite.
Based in Virginia and dedicated to using fresh, quality ingredients, Penny’s Imperfect Pizza serves up handmade, flavorful pizzas that highlight the best of local ingredients. This is your chance to experience their irresistible creations while celebrating everything that makes our co-op and community special.

Fox and the Fern Skincare Sampling
2025-06-06 17:00 - 19:00
Celebrate 14 Years of Local Love with Skincare, Art and Community!
This Friday, join us for First Friday and our 14th birthday celebration! From 5:00 PM to 7:00 PM, meet Fox and the Fern, a local skincare brand known for their nourishing products made with beef tallow and beautifully crafted beeswax candles. Discover the incredible benefits of beef tallow for your skin, from deep hydration to soothing properties, and explore their all-natural candles that bring a warm, cozy glow to any space.
While you’re here, enjoy stunning local art, delicious snacks, and an evening of fun as we celebrate 14 years of community and connection.
Don’t miss this chance to find your new favorite product and support talented local makers!

Whimsy Wine Release Tasting Event
2025-06-27 16:00 - 18:00
Sip Into Summer with a New Wine Collection!
Get ready for something exciting—Sage Bird Ciderworks is bringing their brand-new wine collection, Whimsy, to our store! Join us on Friday, June 27th, from 4:00 PM to 6:00 PM, for an exclusive tasting event featuring their first handcrafted wines.
Discover three unique blends:
Vidal Blanc – A dry white wine bursting with flavors of peach, watermelon rind, and big personality.
Love Song – A slightly sweet, slightly sparkling Vidal Blanc that’s perfect for every occasion.
Pizza Party – A dry, sparkling red piquette that’s as fun as it sounds!
Explore these delightful wines and learn about Sage Bird Ciderworks exciting new venture into handcrafted wines. Whether you’re a wine enthusiast or just curious, this event is the perfect opportunity to celebrate local craft and good times. See you there!

Potter's Craft Cider Sampling
2025-08-01 16:00 - 18:00
Stop by for a Potter’s Craft Cider Tasting!
Join us on Friday, August 1st, from 4:00 PM to 6:00 PM during our August First Friday event for a special cider sampling experience with Potter’s Craft Cider.
Crafted from locally sourced apples and driven by a passion for community, Potter’s delivers exceptional quality with every bottle. Expect a delightful mix of tradition and creativity, offering flavors as fresh and funky as they are unforgettable.
Sip, savor, and celebrate the best of local craftsmanship—you might even discover your next favorite cider to take home!

Happ Coffee Roasters Coffee Sampling
2025-08-14 10:00 - 12:00
Wake Up to Local Flavor with Happ Coffee Roasters During Owner Appreciation Days!
Join us on Thursday, August 14th, from 10:00 AM to 12:00 PM for a special coffee tasting with Happ Coffee Roasters, a local roastery dedicated to bringing you exceptional, ethically sourced coffee.
Happ Coffee Roasters carefully selects high-quality beans from around the world and roasts them in small batches to highlight their unique flavors. From bright and fruity to rich and bold, each cup is crafted to inspire joy—because great coffee should make you happy.
Stop by to sample their brews, learn more about their roasting process, and meet the passionate coffee lovers behind the brand.
Start your day with Happ Coffee and celebrate local flavor during Owner Appreciation Days!

Blue Ridge Bucha Sampling
2025-08-14 12:30 - 14:30
Sip & Savor with Blue Ridge Bucha During Owner Appreciation Days!
Stop by on Thursday, August 14th, from 12:30 PM to 2:30 PM for a refreshing kombucha tasting with Blue Ridge Bucha.
This locally brewed kombucha is handcrafted in small batches using Blue Ridge Mountain water and organic ingredients. With its crisp, naturally fizzy flavor and just the right balance of tang and sweetness, Blue Ridge Bucha is a delicious way to hydrate and recharge.
Whether you’re already a fan or trying it for the first time, come discover your new favorite flavor and support a local business committed to sustainability.
Don’t miss this chance to celebrate local taste and enjoy exclusive savings during Owner Appreciation Days!

Boso Kitchen's Gourmet Nuts Sampling
2025-08-15 12:30 - 14:30
Join Us During Owner Appreciation Days for a sampling with Boso Kitchen!
Join us on Friday, August 15th, from 12:30 PM to 2:30 PM for a special tasting with Boso Kitchen, featuring their delicious line of gourmet nuts.
Crafted in small batches and packed with bold, crave-worthy flavor, Boso Kitchen’s nuts are the perfect blend of sweet, savory, and crunchy. Whether you’re looking for a satisfying snack or a standout addition to your next charcuterie board, these local treats are sure to impress.
Celebrate local flavor and stock up on your favorites during Owner Appreciation Days!

Friendly Neighbor Garden Shishito Peppers Sampling
2025-08-15 12:30 - 14:30
Taste the Season with Friendly Neighbor Garden During Owner Appreciation Days!
Join us on Friday, August 15th, from 12:30 PM to 2:30 PM for a fresh, flavorful tasting with Friendly Neighbor Garden, a local grower dedicated to nourishing the community with vibrant, sustainably grown produce.
This special sampling will feature their delicious shishito peppers—mild, slightly sweet, and perfect for snacking or adding a burst of flavor to your favorite dishes. Whether you’ve tried them before or are tasting them for the first time, you’ll see why they’ve become a farmers market favorite.
Celebrate the taste of summer and support local during Owner Appreciation Days!

The Farm at Red Hill Dip Sampling
2025-08-15 15:00 - 17:00
Dip into Delicious with The Farm at Red Hill During Owner Appreciation Days!
Join us on Friday, August 15th, from 3:00 PM to 5:00 PM for a tasting with The Farm at Red Hill, known for their fresh, flavorful, and locally made dips.
From vibrant salsas and creamy hummus to zesty queso and classic dill dips, their small-batch creations are packed with farm-fresh ingredients and bold taste. Whether you’re hosting, snacking, or just love a good dip, this is the perfect chance to find your new favorite.
Celebrate local flavor and Owner Appreciation Days—one dip at a time!

Pure Shenandoah CBD Sampling
2025-08-15 15:00 - 17:00
Meet Pure Shenandoah During Owner Appreciation Days!
Join us on Friday, August 15th, from 3:00 PM to 5:00 PM for a special in-store event with Pure Shenandoah, a local company bringing hemp-based wellness to the heart of the Shenandoah Valley.
Founded by a team of brothers and veterans, Pure Shenandoah offers thoughtfully crafted products made with locally grown hemp and a passion for natural wellness. Stop by to learn more about their mission, ask questions, and sample select offerings from their line of CBD and hemp-infused goods.
Whether you’re curious about CBD or already a fan, this is a great chance to connect with a local business that’s making a difference—one plant at a time.
Support local and explore new wellness favorites during Owner Appreciation Days!

Keya's Snacks Chip Sampling
2025-08-16 10:00 - 12:00, 2025-08-16 15:00 - 17:00
Snack Local with Keya’s Snacks During Owner Appreciation Days!
Join us on Saturday, August 16th, for not one, but two tasty sampling sessions with Keya’s Snacks — from 10:00 AM to 12:00 PM and again from 3:00 PM to 5:00 PM.
Known for their bold, Indian-inspired flavors and crunchy, wholesome ingredients, Keya’s Snacks are plant-based, packed with protein, and full of satisfying spice. Whether you’re looking for your next go-to snack or something new to spice up your pantry, stop by and give them a try!
Come snack, chat, and support a local maker during Owner Appreciation Days!

Crescent Simples Syrup Sampling
2025-08-16 13:00 - 15:00
Sip Something Special with Crescent Simples During Owner Appreciation Days!
Join us on Saturday, August 16th, from 1:00 PM to 3:00 PM for a refreshing tasting with Crescent Simples, makers of handcrafted simple syrups designed to elevate your drinks—cocktails, mocktails, or even sparkling water.
Made from fresh, whole ingredients and real cane sugar, Crescent Simples’ syrups are bold, balanced, and full of flavor. From bright citrus to herbal infusions, their small-batch syrups make it easy to create bar-quality beverages at home.
Celebrate Owner Appreciation Days with a splash of something delicious and local!

Pop’s Praiseworthy Popcorn Sampling
2025-08-16 15:00 - 17:00
Pop In for Flavor with Pop’s Praiseworthy Popcorn During Owner Appreciation Days!
Join us on Saturday, August 16th, from 3:00 PM to 5:00 PM for a tasty visit with Pop’s Praiseworthy Popcorn, a small-batch popcorn company bringing bold, creative flavors to this classic snack.
From sweet to savory—and everything in between—Pop’s Praiseworthy Popcorn is handcrafted with quality ingredients and plenty of crunch. Whether you’re a fan of traditional butter, crave caramel drizzle, or love adventurous flavors, you’ll find something to make your taste buds happy.
Stop by to sample their delicious lineup and meet the popcorn pros behind the magic!

Honey & Hops Brew Works Mead Sampling
2025-10-03 16:00 - 18:00
Stop by for a Honey & Hops Mead Tasting!
Join us on Friday, October 3rd, from 4:00 PM to 6:00 PM for a special tasting with Honey & Hops Brew Works!
Family-owned and brewed in Virginia, Honey & Hops crafts bold, creative meads using locally sourced honey. From dry and floral to sweet and spicy, their lineup offers something for every palate.
Come sip, explore new flavors, & treat yourself to something local and delicious!

Crucible Coffee Sampling
2025-11-06 10:00 - 12:00
Sip & Savor During Owner Appreciation Days with Crucible Coffee!
Stop by on Thursday, November 6th, from 10 AM to 12 PM, and enjoy a tasting with Crucible Coffee, a local roaster known for crafting exceptional coffees.
Founded on a love for quality and connection, Crucible Coffee focuses on responsibly sourced beans, roasted to highlight their natural sweetness and depth of flavor.
Come sip and discover your new favorite brew during Owner Appreciation Days—the perfect time to stock up for cozy mornings or to find thoughtful gifts for the coffee lovers in your life.

Apalache Chocolate Sampling
2025-11-06 12:30 - 14:30
Indulge During Owner Appreciation Days with Apalache Chocolate!
Join us on Thursday, November 6th, from 12:30 PM to 2:30 PM, for a sweet tasting with Apalache Chocolate. Handcrafted in small batches, their bean-to-bar chocolate celebrates the full flavor of responsibly sourced cacao.
Stop by during Owner Appreciation Days to sample their decadent creations—perfect for gifting, sharing, or savoring all to yourself as the holidays approach.

Equal Exchange Coffee Sampling
2025-11-07 10:00 - 12:00
Pop in & try Equal Exchange Coffee during Owner Appreciation Days!
Join us on Friday, November 7th, from 10 AM to 12 PM, for a coffee tasting with Equal Exchange, a worker-owned cooperative dedicated to fair trade and supporting small-scale farmers worldwide.
Equal Exchange partners directly with growers to bring you exceptional, ethically sourced coffee—crafted to highlight bold flavors and the unique character of each region. Every cup reflects their mission to build a more sustainable and connected food system.
Stop by during Owner Appreciation Days to sip, learn, and stock up on your favorite blends—perfect for cozy mornings or thoughtful gifts for the coffee lovers in your life.

Mar Mar Foods Chili Garlic Crunch Sampling
2025-11-07 12:30 - 14:30
Spice Things Up During Owner Appreciation Days with Mar Mar Foods!
Join us on Friday, November 7th, from 12:30 PM to 2:30 PM, for a tasting of Chili Garlic Crunch from Mar Mar Foods. This local favorite puts a bold, flavorful twist on your favorite dishes.
Inspired by traditional Asian chili pastes and oils, Mar Mar’s Chili Garlic Crunch blends American tastes with Filipino influences, delivering the perfect balance of spice, flavor, and crunch.
Stop by during Owner Appreciation Days to sample this versatile and delicious creation—you won’t want to miss it!

Pure Shenandoah CBD Sampling
2025-11-07 15:00 - 17:00
Meet Pure Shenandoah During Owner Appreciation Days!
Join us on Friday, November 7th, from 3:00 PM to 5:00 PM for a CBD sampling with Pure Shenandoah, a local company bringing hemp-based wellness to the heart of the Shenandoah Valley.
Founded by a team of siblings, Pure Shenandoah offers thoughtfully crafted products made with locally grown hemp and a passion for natural wellness. Stop by to learn more about their mission, ask questions, and sample select offerings from their line of CBD and hemp-infused goods.
Support local and explore new wellness favorites during Owner Appreciation Days!

Thistle & Stag Meadery Mead Sampling
2025-11-07 16:00 - 18:00
Raise a Glass with Thistle & Stag Meadery During First Friday & Owner Appreciation Days!
Join us on Friday, November 7th, from 4 PM to 6 PM, as Thistle & Stag Meadery brings their handcrafted meads for a First Friday tasting!
Based in Staunton, Thistle & Stag creates small-batch meads that blend traditional craft with modern flavor—each bottle showcasing the natural beauty of Virginia honey and locally inspired ingredients.
Stop by to meet the makers, sample their unique varieties, and discover how mead can be both timeless and refreshingly new. It’s the perfect way to kick off First Friday and celebrate Owner Appreciation Days with something truly special in your glass!

Old Hill Cider Tasting
2025-12-19 16:00 - 18:00
Join us for a tasting!

Stop by on Friday, December 19, from 4:00 PM to 6:00 PM, for a delicious cider tasting with Old Hill Cidery Made from apples grown right in Timberville’s own orchard, Old Hill Cider brings the rich flavors of Virginia’s orchards to life with every pour. You won’t want to miss it!

Happ Coffee Roasters Coffee Sampling
2026-01-23 10:00 - 12:00
Pop in for a Local Coffee Sampling from Happ Coffee Roasters During Owner Appreciation Days!
Join us on Friday, January 23rd, from 10:00 AM to 12:00 PM for a coffee tasting with Happ Coffee Roasters, a local roastery dedicated to bringing you exceptional, ethically sourced coffee.
Happ Coffee Roasters carefully selects high-quality beans from around the world and roasts them in small batches to highlight their unique flavors. From bright and fruity to rich and bold, each cup is crafted to inspire joy—because great coffee should make you happy.
Start your day with Happ Coffee and celebrate local flavor during Owner Appreciation Days!

Owl Spoon Water Kefir Sampling
2026-01-23 12:30 - 14:30
Stop by for a Water Kefir Sampling from Owl Spoon During Owner Appreciation Days!
Join us on Friday, January 23rd, from 12:30 to 2:30 PM for a refreshing water kefir sampling with Owl Spoon, a local producer crafting small-batch fermented drinks.
Owl Spoon is known for their thoughtfully made water kefir, brewed with care to highlight bright, lightly bubbly flavors and probiotic goodness. Made with simple ingredients and a slow fermentation process, their water kefir is both nourishing and delicious—perfect for sipping on its own as a refreshing alternative to soda.
Stop by, meet the makers, and enjoy a taste of local fermentation during Owner Appreciation Days!

Emilia's Graces Granola Sampling
2026-01-24 10:00 - 12:00
Pop in for a Local Granola Sampling from Emilia’s Grace During Owner Appreciation Days!
Join us on Saturday, January 24th, from 10:00 AM to 12:00 PM for a delicious granola sampling with Emilia’s Graces, a local, mother-and-daughter–run business creating thoughtfully crafted granola.
Emilia’s Graces is known for their small-batch gluten-free granola made with simple, wholesome ingredients and lots of love. This local duo focuses on flavor, quality, and care in every batch—perfect for breakfast, snacking, or topping your favorite yogurt.
Stop by, meet the makers, and enjoy a taste of local goodness during Owner Appreciation Days!

Barren Ridge Vineyards Wine Sampling
2026-03-06 16:00 - 18:00
Join us for a Barren Ridge Vineyards wine tasting during First Friday!
Barren Ridge Vineyards is a fourth-generation, family-owned estate nestled in the Shenandoah Valley in Fishersville, VA. Stop by on March 4th from 4–6 PM to sample a selection of their delicious wines.
Sip, stroll, and enjoy the local art—you might just discover a new favorite bottle to share… or keep all to yourself!

Feel the Rain Brothers Brew Co. Beer Sampling
2026-04-03 16:00 - 18:00
Join us for a Beer Tasting with Feel the Rain Brothers Brew Co. during First Friday!
Stop by on April 3 from 4–6 PM to sample a selection of locally crafted beers from this Shenandoah Valley brewery. It’s the perfect chance to discover new flavors and learn more about one of our local favorites.
Sip, stroll, and enjoy the local art—you might just discover a new favorite beer to enjoy this Spring!

Mill Song Bakery Bread Sampling
2026-05-07 15:00 - 17:00
Pop in for a Local Bread Sampling from Mill Song Bakery during Owner Appreciation Days!
Join us on Thursday, May 7th, from 3:00 PM to 5:00 PM for a bread tasting with Mill Song Bakery, a local bakery known for their thoughtfully crafted, small-batch breads.
Mill Song Bakery focuses on quality ingredients and traditional techniques to create flavorful, handcrafted loaves that highlight the best of local grain and baking.
Swing by to sample some fresh bread and celebrate Local Flavor during Owner Appreciation Days!

MariJo's Kitchen Farmhouse Pimento Cheese Sampling
2026-05-08 10:00 - 12:00
Pop in for Owner Appreciation Days and sample local pimento cheese from MariJo’s Kitchen Farmhouse!
Join us for Owner Appreciation Days and sample MariJo’s Kitchen Farmhouse Pimento Cheese on Friday, May 8th between 10:00AM and 12:30PM! Packed with rich, cheesy goodness and made locally, this pimento cheese is a must-try.
Don’t be surprised if you head home with a container or two!

Red Root & Co. Sampling
2026-05-08 12:30 - 14:30
Pop in for a tasting with Red Root & Co. during Owner Appreciation Days!
Join us on Friday, May 8th, from 12:30 PM to 2:30 PM to sample a variety of their small-batch creations. Red Root & Co. is known for their bold, creative flavors—from syrups to shrubs and more.
Swing by, try something new, and meet the maker behind it all. You might just find a new favorite to take home!
